Guerrilla Ad - Volkswagon Polo

Absolutely brilliant. Very obviously not commissioned by Volkswagon, but I bet it did some advertising for them all the same!

Bacardi Together

Today comes a bit of a showcase post for an inspiring tvc that aired during the premiere of Underbelly: Razor week before last. Clearly it has taken some time for this post to appear on the blog. I would blame my increasingly demanding professional life as well as the rumbling boulder which is my Masters project for my lack of commitment to this blog of late, but that would be a pointless act. 

Normally advertising campaigns for alcohol do not leave any resonating thoughts or feelings but the energy of this ad grabbed my attention. I found the combination of animation and live action very effective in creating a sense of tone that is generally lacking in adverts for alcohol products. Before I begin to branch of into tangents which will undoubtedly be unrelated to the current topic I think I shall call it quits.

Twenty*9

There are so many obscure tvc's out there for advertising beer. Generally it consists of the key ingredients of beautiful women, an animal, beer..... and some more beautiful women.


Carlton Dry's recent advertising campaign is inspired by the dream of staring in our own action films. Carlton's Group Marketing Manager, Vincent Ruiu commented "The campaign draws inspiration from the fact that we all have one brilliant story we like to share with out mates over a beer".


90's action legend Steven Segal stars in a series of 30 second TVCs advertising the campaign's competition. Competitor's will provide a story for a 3 minute film which will be recreated with Segal playing the role of the winner.


I have several favourite beer advertising campaigns including 'The Big Ad' and several for Tooheys Extra Dry. But this series tops those. Perhaps it's because I love 90s action. Perhaps it's Segal.


It's all Segal.

Zero.

Brave Advertising

We all know Pepsi don't we?

You know - Pepsi the soft drink. Pepsi the only major competitor to Coca-Cola in the soft drink game. Pepsi that plasters their (sometimes tacky) image everywhere so that their presence is well-know throughout the world. Well Pepsi is about to change their game, 'forever'.

It was announced on Monday (28th Sept) that PepsiCo would cease all advertising for it's flagship product immediately and instead rely upon consumer opinion, demand and it's current standing in the market to advertise for itself. They want to focus on making soft drinks as opposed to playing the marketing game - stating that a company such as themselves should not be focusing on advertising but rather on making beverages because afterall that is what the company is all about. My thought is that this is an incredibly brave and just move - making an attempt to get back to basics and reinvigorate the company with enthusiasm and focus. Having said this there is the fact that this itself could be an advertising ploy and if not i think by this point there is enough existing market opinion(s) that make advertising for Pepsi (and Coca-Cola) unnecessary. Everyone know that these 2 companies are the big names in the industry and that they are really only in competition with each other and seemingly even within the borders of their own companies (Mount Franklin v. PUMP? They're both owned by Coke!). It will be interesting to see what Coke's opinion on this is.

A chosen quote from the CEO;

"Vying for the greatest market share shouldn't be a soft drink company's be-all and end-all,"

Damn straight it shouldn't be. Read the article after the jump.

Blogging ala. Time Filler/Killer

I am sitting here desperately trying to think of a tagline for part of a advertising campaign for a new (completely fictitious) caffeine-free/sugar-free energy drink for uni. I had the perfect tagline once upon a time but i forgot to write it down thinking - yeh sure i'll remember that. Oh well. The concept is there, it is just a matter of nailing that one line. Here's a work in progress shot of part of the campaign (print side);

Energy Drink Uni Project WIP
Originally uploaded by dane.kirkland

Sorry for the blue there in the image. It's not as horribly vibrant in actuality as it is there, cmyk on the web you know.. =p The general idea behind the concept is that the drink ('Now') allows you to revitalize yourself in a healthier way than say red bull, v, mother etc. and give yourself that boost of energy without the adverse effects of high levels of caffeine and sugar which is degrading to your general health. The idea that this new drink takes you out of the moment and transports you into your 'fantasy' - allowing your mind to relax whilst your body catches up, recharges - gets that boost of energy.

So there's the idea, now how to put it into a cohesive, concise sentence that is both catchy and straight to the point.

Anyway, that's where my mind is at currently. I am struggling to come up with a decent line so i thought blogging may be a nice alternative. Let my own mind wander a bit as i attempt to resolve the issue. A few of my current tagline thoughts follow;

LET IT TAKE YOU WHERE YOU WANT TO GO. NOW.
LIVE THE DREAM. NOW.
LET IT TRANSPORT YOU.
LET YOUR MIND WANDER WHILE YOUR BODY CATCHES UP.
GIVES YOU THE BOOST YOU NEED TO ACHIEVE.
BOOST INTO THE DREAM.
LIVE THE DREAM.
BE THE MOMENT. NOW.

Not really happy with most of these. There's potential there however.

I came across this trailer moments ago;

Looks quite good, although admittedly i am a sucker for post-apocalyptic films - it is nice to see Mila Kunis getting her action star boots on, i have always been a fan of her since That 70s Show. It's also fantastic to see Gary Oldman back as a villain.

Ummmm. What else was i going to mention? Ah yes, so this is the final week of my final uni holidays and it is strange to think that after this there will be no regimented holidays or schedules that dictate my year as such. No month gaps of leisure that are pre-determined and organised by others - it will all be reliant upon my employment (status) and other circumstance *cough* money *cough*. I am positive that i will be completely unsure as to what to do with myself at the end of this year. Although i do have a solid plan for moving from Wagga, i shall be departing permanently when i go home for Christmas (whenever that may) and then hopefully between Christmas and New Years I shall wander up to my temporary accommodation in which i will be staying until Liz and I can get ourselves sorted and set up. Which will also hopefully be relatively hassle-free (although i have my doubts). Some random cool videos that i want to remember about rather than having a billion bookmarks.





Also a picture of Simon Pegg and Nick Frost's upcoming film that i am sure i have mentioned, Paul - i found these over at collider.com;

Adertise Your*my*self

As I near the end of my university career I am now pimping myself out via the wonderful world of the Internet to various sites which will hopefully assist me in finding a job at the end of the year. As long as you pick the right sites it works quite well. Apart from all these other sites there’s another option of course, which is a portfolio site.

dkirkland.com will be going up hopefully by the end of the week, once the transfer of hosting has gone through (currently in the process of the transfer). Above is a screen shot of the template that I have been working on. This particular site is a filler which i can use to apply for jobs whilst i finish compiling the final site which will include a larger, full portfolio rather than select works - which will therefore give a fuller impression of my capabilities.