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Bacardi Together

Today comes a bit of a showcase post for an inspiring tvc that aired during the premiere of Underbelly: Razor week before last. Clearly it has taken some time for this post to appear on the blog. I would blame my increasingly demanding professional life as well as the rumbling boulder which is my Masters project for my lack of commitment to this blog of late, but that would be a pointless act. 

Normally advertising campaigns for alcohol do not leave any resonating thoughts or feelings but the energy of this ad grabbed my attention. I found the combination of animation and live action very effective in creating a sense of tone that is generally lacking in adverts for alcohol products. Before I begin to branch of into tangents which will undoubtedly be unrelated to the current topic I think I shall call it quits.

Twenty*9

There are so many obscure tvc's out there for advertising beer. Generally it consists of the key ingredients of beautiful women, an animal, beer..... and some more beautiful women.


Carlton Dry's recent advertising campaign is inspired by the dream of staring in our own action films. Carlton's Group Marketing Manager, Vincent Ruiu commented "The campaign draws inspiration from the fact that we all have one brilliant story we like to share with out mates over a beer".


90's action legend Steven Segal stars in a series of 30 second TVCs advertising the campaign's competition. Competitor's will provide a story for a 3 minute film which will be recreated with Segal playing the role of the winner.


I have several favourite beer advertising campaigns including 'The Big Ad' and several for Tooheys Extra Dry. But this series tops those. Perhaps it's because I love 90s action. Perhaps it's Segal.


It's all Segal.

Zero.