Dumb Ways to Die from pictolab on Vimeo.
An excellent safety awareness video for Melbourne Metro Trains. An awfully catchy tune accompanied by cute, yet morbid character that proceed to harm themselves/be harmed in all sorts of entertaining ways. Has taken the internet by storm - close to 8.5m views (Youtube) in a week.
Also has an excellent website with simple (and extremely entertaining) interaction.
Sad that it wasn't created by an Australian company.
