I am sitting here desperately trying to think of a tagline for part of a advertising campaign for a new (completely fictitious) caffeine-free/sugar-free energy drink for uni. I had the perfect tagline once upon a time but i forgot to write it down thinking - yeh sure i'll remember that. Oh well. The concept is there, it is just a matter of nailing that one line. Here's a work in progress shot of part of the campaign (print side);
Sorry for the blue there in the image. It's not as horribly vibrant in actuality as it is there, cmyk on the web you know.. =p The general idea behind the concept is that the drink ('Now') allows you to revitalize yourself in a healthier way than say red bull, v, mother etc. and give yourself that boost of energy without the adverse effects of high levels of caffeine and sugar which is degrading to your general health. The idea that this new drink takes you out of the moment and transports you into your 'fantasy' - allowing your mind to relax whilst your body catches up, recharges - gets that boost of energy.
So there's the idea, now how to put it into a cohesive, concise sentence that is both catchy and straight to the point.
Anyway, that's where my mind is at currently. I am struggling to come up with a decent line so i thought blogging may be a nice alternative. Let my own mind wander a bit as i attempt to resolve the issue. A few of my current tagline thoughts follow;
LET IT TAKE YOU WHERE YOU WANT TO GO. NOW.
LIVE THE DREAM. NOW.
LET IT TRANSPORT YOU.
LET YOUR MIND WANDER WHILE YOUR BODY CATCHES UP.
GIVES YOU THE BOOST YOU NEED TO ACHIEVE.
BOOST INTO THE DREAM.
LIVE THE DREAM.
BE THE MOMENT. NOW.
Not really happy with most of these. There's potential there however.
I came across this trailer moments ago;
Looks quite good, although admittedly i am a sucker for post-apocalyptic films - it is nice to see Mila Kunis getting her action star boots on, i have always been a fan of her since That 70s Show. It's also fantastic to see Gary Oldman back as a villain.
Ummmm. What else was i going to mention? Ah yes, so this is the final week of my final uni holidays and it is strange to think that after this there will be no regimented holidays or schedules that dictate my year as such. No month gaps of leisure that are pre-determined and organised by others - it will all be reliant upon my employment (status) and other circumstance *cough* money *cough*. I am positive that i will be completely unsure as to what to do with myself at the end of this year. Although i do have a solid plan for moving from Wagga, i shall be departing permanently when i go home for Christmas (whenever that may) and then hopefully between Christmas and New Years I shall wander up to my temporary accommodation in which i will be staying until Liz and I can get ourselves sorted and set up. Which will also hopefully be relatively hassle-free (although i have my doubts). Some random cool videos that i want to remember about rather than having a billion bookmarks.
Also a picture of Simon Pegg and Nick Frost's upcoming film that i am sure i have mentioned, Paul - i found these over at collider.com;
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