Kraft have responded to the general consensus that the name for the new Vegemite is god awful and have thus retracted the brand. There is a snapshot of an article below. Follow the link to the full article; http://www.smh.com.au/business/kraft-crumbles-isnack20-scrapped-20090930-gc9z.html
"Kraft has bowed to public pressure and ditched the name iSnack2.0 for its new Vegemite-cream cheese blend.
“We have been overwhelmed by the passion for Vegemite and the new product. The new name has simply not resonated with Australians. Particularly the modern technical aspects associated with,’’ said Kraft spokesman Simon Talbot.
In a statement this afternoon, the company said it would once again throw open the challenge to Australians to come up with a new name.
But the company denied it had all been a publicity stunt.
"At no point in time has the new Vegemite name been about initiating a media publicity stunt," Mr Talbot, said. "We are proud custodians of Vegemite and have always been aware that it is the people's brand and a national icon."
Thousands of the jars with the new name will be distributed to supermarkets ready to go on sale, ensuring that the soon to be scrapped name will quickly become a collectors' item.
"Our Kraft Foods storeroom currently has thousands of jars of the iSnack2.0 named Vegemite. This product will be distributed around Australia, and will continue to be sold in supermarkets for months to come - until Australia decides upon a new name," Mr Talbot said."
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