There are so many obscure tvc's out there for advertising beer. Generally it consists of the key ingredients of beautiful women, an animal, beer..... and some more beautiful women.
Carlton Dry's recent advertising campaign is inspired by the dream of staring in our own action films. Carlton's Group Marketing Manager, Vincent Ruiu commented "The campaign draws inspiration from the fact that we all have one brilliant story we like to share with out mates over a beer".
90's action legend Steven Segal stars in a series of 30 second TVCs advertising the campaign's competition. Competitor's will provide a story for a 3 minute film which will be recreated with Segal playing the role of the winner.
I have several favourite beer advertising campaigns including 'The Big Ad' and several for Tooheys Extra Dry. But this series tops those. Perhaps it's because I love 90s action. Perhaps it's Segal.
It's all Segal.