James Cameron was recently interviewed by Charlie Rose, the link to the interview is at the bottom of this entry. It's around 30 minutes long and there is a general discussion about Avatar in regards to what Cameron had hoped to achieve with his project, and the level of the success that it has had. Cameron stated in the interview that he had wanted to pull all the stops out and blow people away with something that they had never seen before in the cinema. This is an awkward task with today's films so saturated with CGI and unnecessary VFX that the task of 'wow-ing' the audience with something new was near impossible.
The majority of the interview is spent discussing reviewers opinions of Avatar and to make a point for the film to force the audience to view humanity the way that nature perceives us; as a foreign intruder (a view which has caused some audiences to feel moral outrage at being portrayed as the 'bad guy'). These discussions combined with his suggestions on how to create a story that finds a key to the audience's heart; keeping the story simple and relatable through exploring the universals of human experience (common ground) and express them in new ways.
Watch it. or rather listen to it. Definitely worth it.
http://www.charlierose.com/view/interview/10866#frame_top
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